The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.
3D printing in luxury mass customization: insights from Arezzo district companies / Marzi, Giacomo; Zollo, Lamberto; Boccardi, Andrea. - In: GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING. - ISSN 2288-825X. - 3:(2015), pp. 413-416. ( 2015 Global Fashion Management Conference Florence June 2015) [10.15444/GFMC2015.03.08.03].
3D printing in luxury mass customization: insights from Arezzo district companies
Marzi, Giacomo;
2015
Abstract
The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.| File | Dimensione | Formato | |
|---|---|---|---|
|
Marzi 3D PRINTING IN LUXURY MASS CUSTOMIZATION.pdf
non disponibili
Tipologia:
Versione Editoriale (PDF)
Licenza:
Copyright dell'editore
Dimensione
239.76 kB
Formato
Adobe PDF
|
239.76 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
