The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.

3D printing in luxury mass customization: insights from Arezzo district companies

Marzi, Giacomo;
2015-01-01

Abstract

The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.
3D Printing
luxury mass customization
homogeneous market
manufacturing system
standardized product
File in questo prodotto:
File Dimensione Formato  
Marzi 3D PRINTING IN LUXURY MASS CUSTOMIZATION.pdf

non disponibili

Tipologia: Versione Editoriale (PDF)
Licenza: Copyright dell'editore
Dimensione 239.76 kB
Formato Adobe PDF
239.76 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11771/21992
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
social impact