The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.
3D printing in luxury mass customization: insights from Arezzo district companies
Marzi, Giacomo;
2015-01-01
Abstract
The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.File in questo prodotto:
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Marzi 3D PRINTING IN LUXURY MASS CUSTOMIZATION.pdf
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