The New Product Development (NPD) process is a complex phenomenon involving decision-making under incomplete information and uncertain outcomes. Cognitive biases such as overconfidence, anchoring, planning fallacy, and sunk-cost fallacy can significantly impact decision-making in NPD processes, leading to suboptimal outcomes. Also, the reliance on heuristics can assist decision-makers, enabling quick and efficient decisions without extensive analysis. Identifying and mitigating cognitive bias...
Source code for archiving purposes of CLC Estimator v1.2 as accepted for publication in Multivariate Behavioural Research journal the 01-03-2023. For computational use, users are encouraged to use the latest version of the app available on GitHub at: https://github.com/LeoEgidi/clc CLC Estimator online app is available at: https://plsdeams.shinyapps.io/CLC_Estimator/
Sample Dataset in .csv format (comma delimiter) to be used with CLC Estimator available at https://plsdeams.shinyapps.io/CLC_Estimator/