The diffuse museum: art, territorial identity, social practices and the narration of places

The aim of this paper is to provide a contribution on cultural projects aiming at territorial identity and narration, tools capable of generating sustainable social flows. The use of space and territory as a diffuse museum allows for barrier-free, free-access and sustainable neighbourhood art. The subject of this work is the MUDIAC diffuse museum of contemporary art realised in the city of Catanzaro. The project consists of the systemisation of pre-existing works in the city, the result of a process of urban regeneration that began with the Altrove Festival. The project envisaged the creation of physical and virtual itineraries, by means of computer and information supports, which make it possible to get to know and map all the works spread throughout the urban space of the city. The goal of MUDIAC is to raise awareness and re-appropriation of spaces through the realisation of a territorial valorisation and promotion project in a sustainable way. This in order to find a new connection with inhabitants, visitors, tourists and the curious, enhancing the stories and uniqueness of the territories.