NPD in an Uncertain World: Emerging Tools, Methods, and Approaches

New Product Development (NPD) involves navigating uncertainties in technology, market needs, and competition. This conference track will explore cutting-edge tools, methods, and frameworks to support and study NPD in uncertain environments. This session aligns with broader discussions on adaptability, emphasizing agility, resilience, and flexibility as central capabilities in the NPD process amid dynamic environments. Researchers and practitioners will examine the integration of knowledge from diverse sources, including user involvement and supplier engagement, offering new insights for enhancing the NPD process amid dynamic environments. The track aims to foster a deeper understanding of how firms can transform uncertainty into a catalyst for innovation.